Where Can I Sell Home Decor

If you have a flair for home decor and want to turn your passion into a profitable venture, you may find yourself asking the question, “Where can I sell home decor?” Fortunately, there are numerous avenues available for interior design enthusiasts like yourself to showcase and sell your unique creations. In this comprehensive guide, we will explore various platforms and strategies that can help you navigate the vast market of selling home decor.

Selling home decor products offers a multitude of benefits. Not only does it allow you to express your creativity and design skills, but it also provides an opportunity to tap into a lucrative market. With the increasing number of homeowners and individuals seeking to elevate their living spaces, the demand for quality home decor products is on the rise. Whether it’s exquisite artwork, handcrafted furniture, or stylish accessories, there is a niche waiting to be filled by your creations.

To start selling your home decor products, one option is to explore popular online marketplaces. These platforms offer a vast audience reach and provide valuable resources to help you set up shop and manage your inventory effectively. Additionally, local brick-and-mortar stores can serve as valuable allies in showcasing and selling your creations.

Building connections within niche websites, communities tailored for home decor enthusiasts can help amplify your reach even further. Lastly, leveraging the power of social media platforms can bring visibility to your designs through visual storytelling.

In this article series, we will delve into each avenue in detail – from creating your own online store step-by-step to collaborating with interior designers and professionals in the field. We will also discuss effective marketing strategies that capture attention with enticing visuals and persuasive product descriptions. So if you are ready to take the leap into selling your home decor products, grab hold of this comprehensive guide as we navigate through the exciting world of interior design entrepreneurship.

The Benefits of Selling Home Decor Products

The home decor market is a lucrative industry that offers numerous benefits for individuals looking to sell their products. In this section, we will explore the various advantages of selling home decor products, making it an enticing option for interior design enthusiasts.

High-demand Market

The demand for home decor products has witnessed significant growth in recent years. With the increasing popularity of home renovation and interior designing, more people are seeking unique and stylish items to enhance their living spaces. This growing trend creates ample opportunities for sellers to cater to the needs of this thriving market.

Wide Range of Products

Home decor encompasses a vast range of products, including furniture, lighting fixtures, textiles, wall art, and decorative accessories. This diversity allows sellers to specialize in specific niches or offer a wide variety of options to appeal to different customer preferences. From vintage-inspired pieces to modern designs, there is something for every style and budget in the home decor market.

Potential for Creativity

Selling home decor products provides a platform for creative expression and entrepreneurial endeavors. Whether you are a designer creating your own unique pieces or someone curating a collection from different suppliers, you have the flexibility to showcase your creativity and personal taste through your offerings. This allows you to stand out in the market by offering distinctive and visually appealing items that customers are eager to purchase.

Moreover, selling home decor products can be a fulfilling endeavor that allows you to share your passion with others who appreciate good design. Connecting with customers who value your aesthetic sensibilities can be gratifying as it enables you to create beautiful spaces through their purchases.

Popular Online Marketplaces

When it comes to selling home decor products, one of the most effective ways to reach a wide audience is through online marketplaces. These platforms offer a convenient and accessible way for interior design enthusiasts to discover unique pieces and purchase them from the comfort of their own homes. Here are some popular online marketplaces that you should consider when selling your home decor products:


Etsy is a well-known e-commerce platform that focuses on handmade and vintage items. It has become a go-to marketplace for creative individuals looking to sell their unique and one-of-a-kind home decor products. With millions of active buyers, Etsy provides a great opportunity to showcase your creativity and connect with potential customers who appreciate handmade pieces.

Amazon Handmade

With its vast customer base, Amazon Handmade is another popular choice for selling home decor products. This platform specifically caters to artisans and makers, offering a wide range of categories for sellers to list their creations. The advantage of Amazon Handmade is its ability to expose your products to a massive audience, increasing your chances of making sales.


Wayfair is an online marketplace dedicated to home furnishings and decor. It attracts millions of shoppers looking for furniture, lighting, rugs, and other interior design items. As a seller on Wayfair, you can take advantage of its extensive customer base and benefit from its marketing efforts.


Houzz is not only an online marketplace but also a vibrant community for homeowners, design professionals, and enthusiasts seeking inspiration for their home projects. With millions of monthly visitors, Houzz offers a unique opportunity to showcase your home decor products in front of an engaged audience looking for ideas and products to transform their living spaces.

These popular online marketplaces provide excellent platforms for selling home decor products. However, it’s important to research and understand the selling fees, listing requirements, and competition on each platform before deciding where to sell. By carefully selecting the right online marketplace for your products, you can maximize your chances of success in the home decor market.

Top Brick-and-Mortar Stores

Brick-and-mortar stores can be a valuable resource for selling home decor products, providing a physical space where customers can see and touch your items before making a purchase. Here are some key avenues to explore when looking for local retailers willing to display and sell your home decor.

Local Home Decor Boutiques

Consider reaching out to independent home decor boutiques in your area. These stores often focus on curated collections of unique and stylish products, making them an ideal fit for your offerings. Research and compile a list of boutiques that align with your brand aesthetic and approach, and then contact them directly to pitch your products.

Furniture Stores

Furniture stores are another great option for selling home decor items, as they often have dedicated sections for smaller decorative accessories. Seek out furniture stores that carry complementary styles or themes to your own products. Approach them with a professional portfolio showcasing high-quality images of your offerings, along with any relevant pricing information or terms for consignment.

Interior Design Studios

Interior designers frequently work closely with clients who are looking to update their homes with new decorative pieces. Reach out to interior design studios in your area and offer a sample of your product range with the option for designers to borrow or purchase items for staging projects or client consultations. Building relationships with interior designers can lead to ongoing collaborations and referrals.

Consignment Shops

Consignment shops are an excellent avenue if you’re open to sharing the profits from sales with the store owner. These shops often specialize in unique or vintage items, attracting customers who appreciate one-of-a-kind pieces for their homes. Research consignment shops in your area that align with the style and pricing range of your products, and inquire about their consignment policies.

Artisan Markets and Craft Fairs

Participating in artisan markets and craft fairs can provide a direct line to potential customers who appreciate handcrafted and unique home decor products. Look for local events and inquire about vendor opportunities. These events can also serve as networking opportunities to connect with other home decor enthusiasts and professionals.

As you explore these brick-and-mortar options, remember to have professional product samples, business cards, and marketing materials ready to leave with store owners or potential collaborators. Building relationships within the local retail community can help grow your customer base and increase exposure for your home decor products.

Niche Websites and Communities

When it comes to selling home decor products, tapping into niche websites and communities can be a game-changer. These platforms are specifically tailored for home decor enthusiasts, making them an ideal place to showcase and sell your unique pieces. Here, we will explore some of the top niche websites and communities that can help you reach your target audience.

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One popular platform for selling home decor is Houzz. With over 40 million monthly users, this website is a go-to destination for interior design inspiration. Houzz allows sellers to create their own online storefronts and connect with potential buyers directly. You can upload high-quality images of your products, provide detailed descriptions, and even offer design advice through the platform’s discussion forums.

Another niche website worth considering is Chairish. This platform focuses on vintage and pre-owned furniture and decor items. If you specialize in unique vintage pieces or have a collection of one-of-a-kind items, Chairish is the perfect place to showcase your products. The website offers options for both individual sellers and professional dealers, allowing you to choose the best option for your business.

Apart from niche websites, there are also communities dedicated to home decor enthusiasts where you can connect with potential buyers. One example is the Reddit community called r/HomeDecorating. This subreddit has over 300k members who actively engage in discussions about home decor ideas, trends, and shopping recommendations. Participating in discussions and sharing your products can help you gain exposure and attract interested buyers.

Overall, tapping into specialized platforms tailored for home decor enthusiasts can greatly benefit your business by connecting you with a targeted audience who are already interested in what you have to offer. By leveraging the power of these niche websites and communities, you can increase visibility for your products and ultimately boost your sales.

Niche Website/CommunityDescription
HouzzA platform for interior design enthusiasts to discover and purchase home decor products.
ChairishA marketplace specializing in vintage and pre-owned furniture and decor items.
r/HomeDecorating (Reddit)A Reddit community dedicated to discussions about home decor ideas, trends, and shopping recommendations.

Social Media Platforms

In today’s digital age, social media platforms have become powerful tools for businesses to showcase their products and connect with potential customers. When it comes to selling home decor products, utilizing platforms such as Instagram, Pinterest, and Facebook can be extremely beneficial. These platforms provide a visually-driven environment that allows interior design enthusiasts to discover unique pieces and easily make purchases.

One of the most popular social media platforms for selling home decor is Instagram. With its focus on visual content, Instagram provides a perfect space for showcasing your home decor products in beautifully curated posts and stories. By strategically using hashtags relevant to your niche and engaging with your target audience through comments and direct messages, you can attract the attention of potential buyers and drive traffic to your online store or website.

Pinterest is another platform that has proven to be effective for selling home decor. With its highly visual format and emphasis on inspiration boards, Pinterest allows users to save and discover ideas for decorating their homes. By creating eye-catching pins featuring your home decor products, you can tap into this market of design-savvy individuals who are actively seeking new pieces to incorporate into their spaces.

Facebook also offers opportunities for selling home decor products through its marketplace feature. By joining local buy/sell groups or creating a dedicated business page, you can share images of your products, provide product descriptions, and interact directly with potential buyers. Additionally, Facebook ads can help boost visibility by reaching a wider audience that may not already be following your page or group.

Social Media PlatformBenefits
InstagramVisually-driven platform
PinterestInspiration-focused format
FacebookWide user base and marketplace feature

Building Your Own Online Store

In today’s digital age, having your own online store has become increasingly popular and essential for selling home decor products. Building your own online store gives you the opportunity to have full control over your brand, showcase your unique style, and reach a wider audience. Here is a step-by-step guide to help you create a sustainable e-commerce business for selling your home decor products.

  1. Choose the Right E-commerce Platform: The first step in building your own online store is to choose the right e-commerce platform. There are several options available, such as Shopify, WooCommerce, and BigCommerce. Consider factors such as ease of use, available features, pricing plans, and customization options when selecting the platform that best suits your needs.
  2. Create Your Online Store: Once you’ve chosen an e-commerce platform, it’s time to start creating your online store. This includes customizing the design and layout of your website, adding product categories and descriptions, setting up payment gateways, and configuring shipping options. Make sure to create a visually appealing and user-friendly website that reflects your brand identity.
  3. Market Your Products: After setting up your online store, it’s important to market your home decor products effectively. Utilize various digital marketing strategies such as search engine optimization (SEO), social media marketing, content creation, and email marketing to drive traffic to your website and generate sales. Additionally, consider partnering with influencers or bloggers in the interior design niche who can promote your products to their followers.

Creating an online store for selling home decor products requires careful planning and execution. By following this step-by-step guide, you can establish a sustainable e-commerce business that attracts customers and generates sales.

1. Choose the Right E-commerce PlatformResearch and select the e-commerce platform that best suits your needs based on factors such as ease of use, available features, pricing plans, and customization options.
2. Create Your Online StoreCustomize the design and layout of your website, add product categories and descriptions, set up payment gateways, and configure shipping options to create a visually appealing and user-friendly online store.
3. Market Your ProductsUtilize digital marketing strategies such as SEO, social media marketing, content creation, and email marketing to drive traffic to your website and generate sales. Consider partnering with influencers or bloggers in the interior design niche for promotion.

Collaborating with Interior Designers and Home Staging Professionals

When it comes to selling home decor products, collaborating with interior designers and home staging professionals can be a game-changer. These experts have the knowledge, experience, and connections to help you reach a wider audience and increase your sales. Here are some ways you can leverage their expertise to sell your home decor:

  1. Networking Opportunities: One of the main benefits of partnering with interior designers and home staging professionals is the opportunity to network with potential buyers. These professionals often work closely with clients who are in the market for new home decor items. By forming strategic partnerships, you can showcase your products directly to the target audience.
  2. Product Recommendations: Interior designers and home staging professionals have an in-depth understanding of current design trends and what customers are looking for. They often have a keen eye for spotting unique pieces that would complement their designs or staging projects. By providing them with quality products, you increase the chances of getting recommended to their clients.
  3. Showroom Displays: Collaborating with these professionals can give you access to showroom displays where your products can be showcased alongside beautifully designed spaces. This not only provides visibility but also adds credibility to your brand by associating it with professional design projects.

To establish collaborations with interior designers and home staging professionals, start by researching local experts in your area. Attend industry events, join online forums or social media groups dedicated to design professionals, and reach out directly through email or social media platforms.

Remember, building strong relationships takes time and effort, so approach these collaborations as partnerships rather than opportunities for immediate sales. Focus on providing value to the designers and staging professionals by offering competitive pricing, quality products, and excellent customer service.

The Importance of Networking

Networking is a crucial aspect of selling home decor products, as it provides opportunities to connect with potential buyers and showcase your offerings in a more personal and interactive setting. Joining trade shows, exhibitions, and artisan markets can be highly beneficial for interior design enthusiasts looking to sell their home decor products. This section will explore the importance of networking in the context of these events and provide some tips on how to make the most out of them.

  1. Trade shows: Trade shows are industry-specific events where professionals come together to exhibit and learn about new products, trends, and innovations. By participating in trade shows focused on home decor or interior design, you can gain exposure to a targeted audience that is actively seeking new and unique products for their spaces. Some popular trade shows in the home decor industry include High Point Market in North Carolina and Maison & Objet in Paris.
  2. Exhibitions: Exhibitions are another great networking opportunity for home decor sellers. These events typically showcase various artists, designers, and vendors within a specific theme or style. Participating in exhibitions allows you to display your products alongside other talented creators while attracting like-minded individuals who appreciate your aesthetic. Look for local art galleries or exhibition spaces that align with your target market’s preferences.
  3. Artisan markets: Artisan markets are community-focused events that celebrate handmade crafts and unique creations. Setting up a booth at an artisan market can be an excellent way to connect with potential buyers who value locally sourced or one-of-a-kind pieces for their homes. Research local artisan markets in your area or consider participating in popular ones like Renegade Craft Fair or Brooklyn Flea.
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Tips for Networking at Events:

  • Plan ahead: Before attending any event, make sure you have everything prepared, including promotional materials such as business cards or brochures about your brand.
  • Engage with attendees: Be approachable and proactive during these events by engaging conversation with potential buyers. Ask questions about their preferences or offer insights about your products.
  • Collaborate with other sellers: Networking is not limited to potential buyers but also includes connecting with other vendors at the event. Collaborating with compatible sellers can lead to cross-promotion opportunities and mutually beneficial partnerships.

By joining trade shows, exhibitions, and artisan markets, you can enhance your network and connect with potential buyers who share a passion for home decor. Utilize these events as an opportunity to showcase your products, interact with industry professionals, and build valuable relationships that can help drive sales and grow your business.

Marketing Strategies for Selling Home Decor

To successfully sell home decor products, it is essential to have effective marketing strategies in place. From crafting compelling product descriptions to creating captivating visuals, these strategies can help attract potential buyers and increase sales. Here are some key marketing strategies to consider when selling home decor:

  1. Utilize Effective Product Descriptions: When selling home decor online, having detailed and persuasive product descriptions is crucial. Clearly describe the features, materials, dimensions, and unique aspects of each item. Explain how the product can enhance a space or solve a problem for the buyer. Use descriptive language and keywords that resonate with your target audience.
  2. Showcase Captivating Visuals: High-quality visuals are critical when it comes to selling home decor products. Invest in professional photography or create visually appealing images yourself. Ensure that your photos showcase the product from various angles and demonstrate how it can be used in different settings or styles of decor. Consider creating lifestyle images or mood boards that inspire buyers and help them visualize how your products will look in their homes.
  3. Engage with Customers through Social Media: Social media platforms like Instagram, Pinterest, and Facebook offer excellent opportunities to showcase and sell your home decor products. Create visually cohesive feeds or boards that reflect your brand’s aesthetic and style.
    Regularly post high-quality images of your products, along with engaging captions that highlight their unique features or benefits. Interact with followers by responding to comments, running contests or giveaways, hosting live videos, and collaborating with influencers in the interior design industry.
  4. Collaborate with Influencers or Bloggers: Partnering with interior design influencers or bloggers can significantly increase the visibility of your home decor products. Reach out to influencers who align with your brand values and target audience for collaborations such as sponsored posts or product reviews. Their endorsement can help build credibility for your brand and introduce your products to their loyal following.
  5. Offer Personalized Recommendations: Provide personalized recommendations to customers based on their preferences or needs. This could involve creating quizzes or style guides on your website that help customers identify products that best suit their style or requirements. Offering customized interior design advice can establish your expertise and make customers feel more confident in their purchase decisions.

By implementing these marketing strategies, you can effectively sell home decor products and stand out in a competitive market. Remember to regularly assess the effectiveness of your strategies, adapt and refine them as needed, and stay updated on the latest trends in home decor and marketing techniques to stay ahead of the competition.


In conclusion, selling home decor products can be a profitable venture for interior design enthusiasts. By exploring the various options available, such as online marketplaces, brick-and-mortar stores, niche websites and communities, social media platforms, and building your own online store, you can reach a wide range of potential customers. Additionally, collaborating with professionals in the industry like interior designers and home staging professionals can help boost your sales and credibility.

When starting out in the home decor business, it is important to take the leap and choose the channel that best suits your needs. Whether it’s selling on popular online marketplaces or creating your own online store, each option has its pros and cons. It’s crucial to do thorough research and consider factors such as fees, competition, and target audience before making a decision.

Once you have established your presence in the market, success lies in effective marketing strategies. Crafting compelling product descriptions and using captivating visuals to showcase your home decor products will attract potential buyers. Utilizing social media platforms like Instagram, Pinterest, and Facebook allows you to reach a wider audience and engage with customers directly.

Networking is also essential for growing your business. Participating in trade shows, exhibitions, and artisan markets provides an opportunity to connect with potential buyers face-to-face and establish valuable partnerships within the industry.

Taking all these aspects into consideration will help you navigate the world of selling home decor products successfully. With determination, creativity, and strategic planning, you can turn your passion for interior design into a thriving business. So go ahead – take the leap into the world of selling home decor and start turning your dreams into reality.

Frequently Asked Questions

How to start selling home decor items?

Starting to sell home decor items requires careful planning and preparation. First, research your target market to understand their preferences and potential demand. Identify your unique selling points and the specific niche you want to focus on within the home decor industry. Next, source high-quality products that align with your target audience’s preferences and style. Consider attending trade shows or reaching out to wholesale suppliers for a diverse selection of merchandise.

Create an online presence by building a website or utilizing e-commerce platforms like Etsy or Amazon to showcase and sell your products. Implement marketing strategies such as social media campaigns, influencer collaborations, and email newsletters to increase visibility and attract potential customers. Provide exceptional customer service to build trust and loyalty with your buyers, ensuring they have a positive experience when interacting with your brand. Continuously monitor trends in the home decor industry, update your inventory accordingly, and be open to adapting your business strategy based on feedback from customers.

Can you make money selling home decor?

Yes, it is possible to make money selling home decor items if approached strategically and effectively. Like any business venture, success depends on various factors such as market demand, competition, marketing efforts, pricing strategy, product quality, and customer satisfaction. Selling home decor can be profitable if you can identify a target market that has a genuine interest in these products and is willing to spend money on them.

By offering unique or specialized items that cater to specific tastes or styles not easily found elsewhere, you can differentiate yourself from competitors and attract loyal customers who are willing to pay a premium for these exclusive offerings. Additionally, implementing effective marketing strategies can help increase brand awareness and drive sales revenue. Remember that building a successful business takes time; it may require consistent effort before significant profits are generated.

Who buys the most home decor?

The demographic most likely to buy home decor greatly varies depending on the type of products offered and the specific niche within the industry being targeted. However, generally speaking, homeowners are often the primary purchasers of home decor items. This includes individuals or families who own their house and have the autonomy to make aesthetic choices regarding their living spaces.

Homeowners may purchase home decor items to personalize their homes, enhance comfort, showcase personal style, or keep up with evolving interior design trends. Additionally, those who are in the process of renovating or remodeling their homes often seek out new decor pieces to complement their updated spaces. Young professionals who have recently moved into their first apartments or purchased a starter home may also be important buyers of home decor as they strive to create a cozy and stylish living environment that reflects their evolving tastes and aspirations.

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