Where to Sell Home Decor

Are you wondering where to sell home decor? The home decor market has experienced a significant boom in recent years, presenting ample opportunities for entrepreneurs and businesses.

From online platforms to local boutiques, there are various channels through which one can showcase and sell home decor products. This article aims to explore the different avenues available for selling home decor, providing insight into the rise of e-commerce platforms, marketplaces, social media as a selling platform, trade shows and events, local boutiques and shops, niche and specialty stores, and the artisanal and craft market.

As the demand for unique and stylish home decor continues to grow, so does the need for sellers to identify the best places to showcase their products. With the rise of e-commerce platforms, such as Etsy and Amazon Handmade, individuals can tap into a global audience looking for one-of-a-kind pieces.

Additionally, marketplaces like Wayfair and Houzz provide opportunities for sellers to list their home decor items, reaching a broad customer base. Social media platforms like Instagram, Pinterest, and Facebook have also become powerful tools for promoting and selling home decor products.

Trade shows and events offer another avenue for sellers to connect with potential buyers and industry professionals while showcasing their products. Local boutiques and shops provide opportunities for sellers to reach customers in their community who appreciate handcrafted or unique items.

Niche and specialty stores allow sellers to tap into specific markets for home decor, catering to customers with particular tastes or interests. Lastly, embracing the artisanal and craft market allows sellers to highlight the creativity behind their handmade home decor products.

With an array of options available in today’s booming home decor market, it’s important for sellers to assess which platform aligns best with their business goals and target audience. Whether you’re interested in reaching a global customer base through e-commerce platforms or building connections within your local community through boutique partnerships, there are numerous avenues worth exploring when it comes to selling home decor products.

Selling Home Decor Online

The rise of e-commerce platforms has revolutionized the way home decor products are bought and sold. With the increasing preference for online shopping, selling home decor products on e-commerce websites has become a lucrative option for businesses.

According to Statista, in 2020, retail e-commerce sales worldwide amounted to 4.28 trillion US dollars and are projected to reach 5.4 trillion US dollars in 2022. This exponential growth presents a tremendous opportunity for home decor businesses to tap into a global market.

E-commerce platforms such as Amazon, Etsy, and Wayfair have gained immense popularity among consumers looking for unique and stylish home decor items. These platforms provide a space for businesses to showcase their products to a wide audience and make sales without the need for a physical storefront. Furthermore, many e-commerce websites offer tools and analytics that can help sellers understand consumer behavior and preferences, allowing them to tailor their marketing strategies accordingly.

In addition to major e-commerce players, niche platforms like Society6 for artists or Chairish for vintage items cater specifically to the home decor market, providing sellers with targeted audiences interested in specific styles or types of products. The convenience of online shopping combined with the ability to reach a vast customer base makes selling home decor on e-commerce platforms an essential strategy for businesses in this industry.

E-Commerce PlatformAnnual Retail E-Commerce Sales (In Billion US Dollars)

Marketplaces for Home Decor

When it comes to selling home decor, there are numerous online marketplaces that provide a platform for individuals and businesses to list and sell their products. One of the most popular options is Etsy, which focuses on handmade, vintage, and unique factory-manufactured items. With millions of active buyers, Etsy provides a valuable opportunity to reach a wide audience of potential customers interested in home decor.

Another prominent marketplace is Amazon Handmade, which allows artisans to sell their handcrafted, artisanal products to a vast customer base. With its easy-to-use interface and trusted brand reputation, Amazon Handmade has become a go-to platform for those looking to expand their home decor business.

Wayfair is also an important player in the online home decor marketplace. Specializing in furniture and home goods, Wayfair offers sellers the chance to showcase their products in front of a large audience of consumers looking for trendy and stylish items for their homes.

EtsyFocuses on handmade, vintage, and unique factory-manufactured items.
Amazon HandmadeAllows artisans to sell handcrafted, artisanal products with an easy-to-use interface.
WayfairSpecializes in furniture and home goods with a large consumer audience.

Social Media as a Selling Platform

Social media has become an integral part of the home decor market, providing a platform for sellers to showcase their products and reach potential customers. With the visual nature of home decor, platforms like Instagram, Pinterest, and Facebook have become powerful tools for driving sales and growing businesses in this industry.

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Instagram, with its focus on visual content, has emerged as a popular platform for selling home decor. Utilizing high-quality images and engaging captions, sellers can attract a large following and direct traffic to their online stores. The use of hashtags and collaborations with influencers or other brands can also help increase visibility and reach a broader audience of potential customers.


Pinterest is another valuable resource for selling home decor due to its unique pinboard-style format. Sellers can create visually appealing boards showcasing their products, which users can then save or click through to purchase. By optimizing pins with keywords and utilizing paid advertising options, sellers can effectively target consumers who are actively searching for home decor inspiration.


With its extensive user base, Facebook offers home decor sellers the opportunity to engage with customers through business pages, groups, and targeted advertising. Live shopping features allow sellers to demonstrate products in real-time while interacting with potential buyers. Additionally, Facebook Marketplace provides a convenient platform for listing and selling home decor items within local communities.

Home Decor Trade Shows and Events

Here are some popular home decor trade shows and events to consider:

  • High Point Market: Known as the largest furnishings industry trade show in the world, it takes place biannually in High Point, North Carolina. This event is a must-attend for anyone in the home decor business.
  • Las Vegas Market: Held twice a year in Las Vegas, this event features a wide array of home décor products including furniture, lighting, textiles, decorative accessories, floor coverings, and more.
  • Maison & Objet: This premier European design fair is held biannually in Paris. It showcases the latest in interior design, furniture, home décor, textiles, fragrances, accessories and more.

Participating in these events not only allows you to showcase your products but also provides a unique opportunity to meet with retailers and interior designers who may be interested in carrying your products or partnering with you on future projects. The connections made at these events can lead to long-term business relationships and collaborations within the industry.

Local Boutiques and Shops

For home decor businesses, local boutiques and shops can offer a valuable retail opportunity. These establishments often cater to a specific demographic or style, providing a great platform to showcase and sell your products to a targeted audience. By partnering with local boutiques and shops, you can reach customers who prefer to see and touch items before making a purchase, as well as those who prioritize supporting small businesses in their community.

Building Relationships With Local Businesses

To successfully sell your home decor products through local boutiques and shops, it is important to focus on building strong relationships with the owners and managers of these establishments. Be prepared to provide samples of your products, discuss wholesale pricing options, and collaborate on marketing efforts such as in-store events or promotions. By establishing trust and open communication with the retailers in your community, you can create lasting partnerships that benefit both parties.

Understanding the Local Market

Before approaching local boutiques and shops, take the time to understand the preferences and tastes of the community they serve. Research popular design trends, color schemes, and styles that resonate with local residents. By tailoring your product offerings to align with the local market’s interests, you increase the likelihood of success when selling through these retail outlets. Additionally, consider participating in community events or festivals to gain firsthand insight into the aesthetic preferences of potential customers.

By tapping into retail opportunities within your community, you can expand the reach of your home decor business while fostering meaningful connections with customers who value unique and locally-sourced products. Collaborating with local boutiques and shops allows you to showcase your creations in physical spaces where customers can experience them firsthand, driving sales and brand recognition within your own backyard.

Niche and Specialty Stores

When it comes to selling home decor, tapping into niche and specialty stores can provide unique opportunities for reaching specific demographics and markets. These types of stores cater to a particular interest or style, making them ideal for home decor businesses looking to target a more specific audience.

Whether it’s a store focused on eco-friendly products, vintage or antique items, or a certain design aesthetic, niche and specialty stores offer a platform to showcase your products to consumers who are already interested in what you have to offer.

One of the benefits of selling through niche and specialty stores is the opportunity to connect with customers who are passionate about a particular style or theme. For example, if your home decor business specializes in handmade bohemian-style textiles, partnering with a boutique that specifically caters to bohemian enthusiasts can help you reach potential buyers who are already drawn to that aesthetic.

This targeted approach can lead to higher sales conversion rates and customer loyalty as you cater to individuals with a strong affinity for your products.

Additionally, tapping into unique markets through niche and specialty stores can also provide valuable networking opportunities within the home decor industry. By aligning your products with stores that share the same niche focus, you can build relationships with other businesses, designers, and influencers in your field. These connections can open doors for collaborations, cross-promotions, and other marketing opportunities that can further elevate your brand within the market.

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Selling Handmade Home Decor

For individuals who are passionate about creating handmade home decor items, there are various platforms available to showcase and sell their products. Embracing the artisanal and craft market provides a unique opportunity to connect with consumers looking for one-of-a-kind pieces that add a personal touch to their living spaces.

Here are some options for selling handmade home decor:

  • Etsy: As one of the largest online marketplaces for handmade and vintage items, Etsy provides a platform specifically tailored for artisans and crafters. Sellers can create their own storefronts, list their products, and engage with a community of buyers who appreciate the craftsmanship and uniqueness of handmade home decor.
  • Local Craft Fairs: Participating in local craft fairs and markets allows artisans to showcase their creations in person. These events provide an opportunity to interact directly with potential customers, share the story behind each piece, and receive immediate feedback. Additionally, building a presence in the local community can lead to repeat business and word-of-mouth referrals.
  • Artisan Markets: Many cities host artisan markets that specifically cater to handmade goods. These events often draw a crowd of individuals seeking authentic and locally-made items, making them an ideal setting for artisans to promote and sell their home decor products.

By embracing the artisanal and craft market, sellers of handmade home decor can tap into a consumer base that values quality craftsmanship, unique design, and the personal touch that comes with purchasing from independent creators. Whether through online platforms like Etsy or in-person events like craft fairs and artisan markets, there are numerous opportunities to successfully sell handmade home decor within this growing market segment.


In conclusion, the home decor market offers a multitude of platforms for businesses to showcase and sell their products. Whether it’s through e-commerce platforms, marketplaces, social media, trade shows, local boutiques, niche stores, or embracing the handmade market, there are numerous opportunities to reach potential customers. It’s important for home decor businesses to carefully consider their target audience and brand identity when choosing the right platform to sell their products.

With the rise of e-commerce platforms and online marketplaces, many home decor businesses have found success in reaching a broader customer base. Leveraging social media platforms such as Instagram, Pinterest, and Facebook has also proven to be effective in showcasing products and connecting with potential buyers. Additionally, participating in home decor trade shows and events provides valuable opportunities to build relationships within the industry and secure sales opportunities.

Local boutiques, specialty stores, and the handmade market offer more targeted opportunities for home decor businesses to reach specific customer demographics who are looking for unique and artisanal products. By tapping into these niche markets, businesses can establish themselves as leaders in specific categories of home decor. Ultimately, finding the right platform for your home decor business will involve a combination of research, trial and error, networking, and understanding the needs and preferences of your target customers.

Frequently Asked Questions

Can You Make Money Selling Home Decor?

Yes, it is possible to make money selling home decor. With the rise of online marketplaces and social media platforms, there are various avenues to sell home decor items, from handmade crafts to vintage pieces.

Finding a niche, building an online presence, and engaging with potential customers through social media can help in generating sales and making a profit from selling home decor.

How Can I Sell My Household Items Fast?

Selling household items fast can be achieved through online marketplaces such as Craigslist, Facebook Marketplace, or eBay. By taking clear photos and writing detailed descriptions, you can attract potential buyers quickly. Another way to sell household items fast is by hosting a garage sale or organizing a community sale where multiple households participate.

Who Buys the Most Home Decor?

The market for home decor is diverse and caters to a wide range of consumers. However, statistics show that millennials are one of the largest consumer groups for home decor products due to factors like settling into their first homes or apartments and being interested in interior design trends.

Additionally, older generations who are looking to renovate or update their homes also comprise a significant portion of the consumer base for home decor products.

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