What Happened to Home Decorators Website

What happened to Home Decorators website? Home Decorators has been a leading home decor website for quite some time. From its rise in popularity to its acquisition by The Home Depot and the subsequent rebranding and relaunch, the website has undergone significant changes. This article will explore the history and significance of Home Decorators, examining its impact on the home decor industry and the current status of the website.

Home Decorators rose to prominence as one of the go-to destinations for home decor enthusiasts, offering a wide range of products and design inspiration. Its success and popularity made it a household name for those seeking to beautify their living spaces. However, with its acquisition by The Home Depot, the website underwent a transformation that changed its trajectory within the industry.

The rebranding and relaunch brought about significant changes to the user experience, interface design, and product selection on the website. These changes have had lasting implications for both loyal customers and new visitors to the site. By exploring these changes in detail, we can gain insight into how Home Decorators has adapted to meet evolving consumer needs and industry trends.

The Rise of Home Decorators

Home Decorators was founded in 1991 as a direct marketing company, primarily offering furniture, home decor, and home goods. In the early 2000s, the company shifted its focus to e-commerce and launched their website which quickly gained popularity as a go-to destination for consumers seeking stylish and affordable home furnishings.

The rise of Home Decorators can be attributed to several factors. First and foremost, the website offered a wide range of products that catered to various design preferences and budgets. From modern and sleek furniture to traditional and classic pieces, Home Decorators had something for everyone. Additionally, the company’s commitment to providing high-quality items at competitive prices resonated with consumers who were increasingly turning to online shopping for their home decor needs.

As the internet continued to evolve and online shopping became increasingly popular, Home Decorators capitalized on this trend by continuously expanding its product line and improving its user interface. This resulted in an increase in website traffic and customer satisfaction ratings. By focusing on providing an exceptional online shopping experience, Home Decorators solidified its position as one of the leading e-commerce platforms for home decor.

1991Home Decorators founded as a direct marketing company
Early 2000sShifted focus to e-commerce and launched website
Late 2000s-2010sContinuously expanded product line and improved user interface

The Acquisition by the Home Depot

The acquisition of the Home Decorators website by The Home Depot had a significant impact on the home decor industry. Since its founding in 1996, Home Decorators had become a popular destination for consumers seeking stylish and affordable home furnishings, decor, and accessories. However, in 2006, The Home Depot, one of the largest home improvement retailers in the world, acquired the website as part of its expansion into the online marketplace.

The acquisition marked a major shift for Home Decorators, as it became a subsidiary of The Home Depot. This move allowed The Home Depot to broaden its product offerings and reach a larger customer base through the established online platform of Home Decorators. Additionally, it provided Home Decorators with access to greater resources and support from The Home Depot, enabling the website to further enhance its product selection and customer service.

Following the acquisition, there were noticeable changes to the website’s branding and marketing strategies as well. The integration of The Home Depot’s branding elements and resources aimed to strengthen the visibility and reputation of Home Decorators within the competitive home decor market. These changes reflected a strategic effort to leverage The Home Depot’s brand recognition while maintaining the distinct appeal of Home Decorators as an online destination for stylish home decor products.

Impact AreasChanges
Product SelectionEnhanced with access to more resources
Branding & MarketingIntegration with The Home Depot’s branding elements
User BaseExpanded through The Home Depot’s customer reach

Rebranding and Relaunch

After being acquired by The Home Depot, the Home Decorators website underwent a significant rebranding and relaunch. This marked a pivotal moment in the history of the website, as it transitioned from an independent entity to becoming part of a larger corporation. The rebranding and relaunch brought about various changes and updates to the website, which had both positive and negative impacts on its users.

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Changes in Branding and Aesthetic

One of the most noticeable changes after the acquisition was the rebranding of the Home Decorators website. The logo, color scheme, and overall aesthetic were updated to align with The Home Depot’s branding. While this move aimed to create a cohesive brand identity within the corporation, some users felt that it lost the distinct charm and personality that Home Decorator’s original branding had offered.

Improved Functionality and Navigation

As part of the relaunch, there were improvements made to the functionality and navigation of the website. Users reported a smoother shopping experience with easier navigation through different categories and products. Additionally, enhanced search functionalities made it simpler for users to find specific items they were looking for. The integration of The Home Depot’s resources also meant better inventory management, leading to improved product availability and shipping options.

Impact on Customer Base

While some long-time customers expressed nostalgia for the old Home Decorators website, others appreciated the accessibility and convenience that came with being integrated into The Home Depot’s online platform. The rebranding and relaunch undoubtedly had an impact on the customer base, attracting new customers while potentially alienating some loyal patrons who preferred the original website’s unique offerings.

Ultimately, the rebranding and relaunch following its acquisition by The Home Depot significantly reshaped Home Decorators’ online presence. With both positive improvements in functionality alongside potential drawbacks related to branding changes, this transformation played a crucial role in shaping how users interact with this prominent home decor website today.

User Experience

After being acquired by The Home Depot, the Home Decorators website underwent a significant rebranding and relaunch. This included not only changes in the product offerings but also a complete overhaul of the user experience and interface design. These changes aimed to align the website more closely with The Home Depot’s branding while still maintaining the unique identity of Home Decorators.

The user experience on the Home Decorators website post-rebranding has seen several notable changes. One of the most significant updates was the integration of a more streamlined and intuitive navigation system. The website now offers easy access to different categories and subcategories of products, allowing users to browse and shop with convenience. Additionally, there have been improvements in the search functionality, making it easier for customers to find exactly what they are looking for.

In terms of interface design, the website underwent a visual transformation to align with The Home Depot’s branding while maintaining the essence of Home Decorators’ aesthetic. The color scheme, layout, and overall design were updated to create a cohesive look that reflects both brands. Moreover, there was a focus on optimizing the website for mobile devices, ensuring that users have a seamless experience regardless of their chosen device.

  • Improved navigation system
  • Enhanced search functionality
  • Updated visual design aligned with The Home Depot’s branding
  • Optimization for mobile devices

Product Selection

Expansion of Product Categories

After being acquired by The Home Depot, the Home Decorators website experienced a significant expansion in its product categories. While it originally focused primarily on furniture and home decor items, the website now offers a wider range of products including appliances, home improvement tools, and electronic devices. This expansion has allowed Home Decorators to cater to a broader audience and become a one-stop shop for all home-related needs.

Exclusive Collaboration With Brands

In addition to expanding its product categories, Home Decorators has also formed exclusive collaborations with various brands in the home decor industry. These partnerships have led to the introduction of exclusive product lines and limited edition items that are only available on the Home Decorators website. This strategy has helped the website differentiate itself from competitors and attract customers looking for unique and high-quality products for their homes.

Eco-Friendly and Sustainable Options

Recognizing the growing demand for eco-friendly and sustainable products, Home Decorators has made a conscious effort to expand its selection of environmentally friendly options. The website now features a dedicated section for sustainable home decor and furniture, providing customers with choices that align with their values and contribute to a greener lifestyle. This focus on sustainability has resonated with environmentally conscious consumers and positioned Home Decorators as a forward-thinking brand in the home decor market.

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Overall, the evolution of product offerings on the Home Decorators website reflects its commitment to staying relevant and meeting the diverse needs of modern consumers. By continuously expanding its selection, forming exclusive partnerships, and promoting sustainability, Home Decorators has solidified its position as a leader in the online home decor industry.

Current Status

The Home Decorators website has undergone significant changes since its acquisition by The Home Depot. With a focus on integrating the brand into The Home Depot’s online ecosystem, the website has been rebranded and relaunched to reflect the new ownership.

Here are some key points to note regarding the current status and functionality of the Home Decorators website:

1. Updated Branding: The website now features branding that aligns with The Home Depot’s overall aesthetic, creating a seamless transition for users familiar with both brands.

2. Expanded Product Offerings: Since the acquisition, there has been an expansion in the range of products available on the Home Decorators website. Customers can now find a wider selection of home decor items, furniture, and accessories to suit different styles and preferences.

3. Enhanced User Experience: The user interface and experience have been revamped to make navigation more intuitive and streamlined. Users can easily browse through different categories, access product details, and make purchases with ease.

Overall, the Home Decorators website continues to thrive under The Home Depot’s ownership, offering a diverse range of home decor products while providing a user-friendly online shopping experience for customers looking to elevate their living spaces.


In conclusion, the journey of Home Decorators from being a leading home decor website to its acquisition by The Home Depot and subsequent rebranding and relaunch has had a significant impact on the home decor industry. The once popular and successful website underwent major changes after the acquisition, including updates to its user experience, interface design, and product selection. These changes reflected the evolving needs and preferences of consumers in the home decor market.

The acquisition by The Home Depot brought about a new era for Home Decorators, with a focus on integrating its offerings and expertise into the larger brand. This move not only expanded the reach of Home Decorators but also allowed for a wider range of products and resources to be made available to customers. The rebranding and relaunch aimed to modernize the website’s look and feel while retaining its core values and commitment to providing quality home decor options.

Overall, the transformation of Home Decorators has contributed to shaping the current landscape of the home decor industry. While there have been challenges along the way, the website continues to be a go-to resource for individuals looking to enhance their living spaces with stylish and functional decor. As technology continues to advance and consumer preferences evolve, it will be interesting to see how Home Decorators adapts and innovates in response to these changes, further influencing the home decor industry.

Frequently Asked Questions

Did Home Depot Buy Home Decorators?

Yes, Home Depot did acquire the Home Decorators Collection brand in 2006. This acquisition allowed Home Depot to expand its product offerings and reach a wider customer base with the stylish and affordable home décor products offered by Home Decorators Collection.

Who Owns Home Decorators Brand?

The Home Decorators Collection brand is owned by The Home Depot, which acquired the brand in 2006. As a result, all the products and collections under the Home Decorators name are now part of The Home Depot’s extensive range of home improvement and décor offerings.

What Brand Is Home Decorators Collection?

The Home Decorators Collection is a well-known and reputable brand that offers a wide variety of furniture, home décor, lighting, rugs, and more. Known for its stylish designs and affordable prices, the brand has become synonymous with quality and value in the home improvement industry, making it a popular choice for customers looking to enhance their living spaces.

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